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Website Policy

Approved by the president
June 12, 2018
Revised
July 3, 2019

Policy Contact
associate director of digital strategy
607-436-3031

Policy Statement

°Ç¸çºÚÁÏ operates suny.oneonta.edu (hereinafter, the °Ç¸çºÚÁÏ website) to contribute to °Ç¸çºÚÁÏ's marketing and enrollment efforts; enhance the efficiency and expand the services of campus administrative, academic, and student support programs; provide connections among campus constituents, and support advancement initiatives. The Office of Communication and Marketing administers the °Ç¸çºÚÁÏ website and may enable employees to manage portions of it. Employees so enabled must use the content management system adopted by °Ç¸çºÚÁÏ.

Rationale

Content presented on the °Ç¸çºÚÁÏ website is subject to government regulation and must comply with the aesthetic standards set forth in the University Style Guide. As such, °Ç¸çºÚÁÏ has adopted a policy to assign the responsibility for managing °Ç¸çºÚÁÏ website content, describe a mechanism for content management, and define minimum standards for content.

Applicability of the Policy

This policy applies to members of the °Ç¸çºÚÁÏ community directly or indirectly responsible for managing °Ç¸çºÚÁÏ website content.

Policy Elaboration

The Office of Communication and Marketing is responsible for the overall functionality, organization, aesthetic and hosting of the °Ç¸çºÚÁÏ website. The Office maintains the homepage and pages to which the homepage directly links.

The Office may modify or remove any °Ç¸çºÚÁÏ website content to: comply with government regulation or policies; correct inaccuracy; reduce the number of pages not routinely accessed; increase the usefulness of the website based on insights gained from analysis; or otherwise act in °Ç¸çºÚÁÏ's best interest.

The Office may grant to employees the ability to edit portions of the °Ç¸çºÚÁÏ website relevant to their roles. The Office will provide training in the use of the content management system adopted by °Ç¸çºÚÁÏ, which includes page templates and editorial tools that help content meet aesthetic and accessibility standards.

°Ç¸çºÚÁÏ expects editors to maintain familiarity with the tool used to edit the website because its features and functionality evolve continuously. The Office may suspend the editorial ability of any employee who has not edited the °Ç¸çºÚÁÏ website for 12 months, and provide direction with regard to regaining editorial ability.

All content on the °Ç¸çºÚÁÏ website constitutes official °Ç¸çºÚÁÏ communication and must be directly related to the work of the institution.

Definitions

“Content” means text, visual, and aural elements encountered through the website user experience; it may include—among other things—type, images, sounds, videos, and animations.

“Content management system” means a software tool used to organize, edit and publish content on web pages.

Procedures

Unit leaders may request that employees under their supervision be granted the ability to edit portions of the °Ç¸çºÚÁÏ website relevant to their roles by emailing webmaster@oneonta.edu. Such employees must obtain from the Office of Communication and Marketing training in the use of the content management system adopted by °Ç¸çºÚÁÏ prior to receiving editorial access to the °Ç¸çºÚÁÏ website.

Forms

None

Related Documents/Policies